Selected Work

Developed and executed key visual assets for a donor engagement campaign supporting The Fishing School in partnership with SCAD Serve. Oversaw the final presentation deck and led video production and editing to communicate the strategy effectively and persuasively.

Created a cultural activation concept for On Running that transforms digital heartbreak into physical healing. By encouraging people to step away from endless scrolling and reconnect through movement, the campaign positioned running as both emotional therapy and community experience.

Developing long-term brand partnerships at the intersection of performance, content, and culture. As a semi-professional athlete and brand ambassador, I create strategic content that aligns athletic credibility with authentic storytelling—driving visibility, trust, and community engagement for performance-driven brands.

A 24-hour experiential activation merging F1 intensity with LEGO creativity through collaborative trophy builds.
The activation transformed spectators into active participants and extended engagement through social content.
I designed the visual concept for the LEGO trophy and created the supporting social media assets to amplify the experience online.

A website redesign concept for Ferragamo focused on elevating digital storytelling around a recent runway collection. The project restructured content hierarchy, refined visual presentation, and modernized the interface to align luxury fashion with a seamless user experience.

A cultural branding campaign concept reimagining Buenos Aires as a living, conversational city. I developed the core positioning, visual identity system, and campaign direction to transform local voice and street culture into a cohesive tourism narrative.